Sprinkles opens in Nashville on Thursday, December 17th!
OMG you guys... Sprinkles has come to Nashville, opening a storefront (and cupcake ATM!) in the 12South neighborhood next to the new Draper James boutique! I had a chance to attend the store's preview night, and I was totally fangirling the whole time.
Sprinkles arguably kicked off the cupcake craze in the U.S. with its Beverly Hills store. In my opinion, it has survived by growing deliberately, maintaining quality and consistency, and using fine ingredients and no preservatives, trans fats, or artificial flavors. They've also added fantastic ice creams and cookies to their line. I've compared them to a number of famous cupcake bakeries over the years (including Magnolia Bakery, Gigi's, DC Cupcakes, etc.) and Sprinkles always wins with me.
The Nashville storefront is small, but beautiful! The ATM is located right out front, of course, and inside there's a beautiful hand-painted pink and white wall, great cupcake display, and friendly staff. I sampled a lot of goodies, and I love how my favorite banana cupcake tastes the same (moist, delicious, great frosting taste and ratio to cake) no matter what Sprinkles I visit.
Candace Nelson, who founded Sprinkles with her husband, was present at the event, and I got to talk to her about my love of Sprinkles. Confession: I used to have my sister purchase Sprinkles at the store in Scottsdale, AZ, and hand-carry them on the plane to deliver to me in TN. True story. I also seek out Sprinkles wherever I can, including a stop at the Cupcake ATM in Chicago. I texted the photo to Sissy, and her response was, "Your dream has come true." Yup!
|Me and Candace, as I'm fangirling of course|
WELCOME TO NASHVILLE, Sprinkles! It was an honor to be a part of your preview, on National Cupcake Day no less!
Disclosure: I was invited to attend the Sprinkles invite-only preview, and I received a wonderful "swag bag" of cupcakes, cookies, and other Sprinkles goodies. I was not asked to recap or promote the event, and I chose to share here because I loved it so much! :) All opinions are my own.